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Get your online store designed, developed and customised as per your brand image and emotions. Be available to your customers as and when they need you. Unleash the potential of your business with Website99, E-commerce website development services

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Reasons you should have your own eCommerce website

In this fast-paced world where customers can buy anything and everything just with a tap on their phone or a click on their laptop, an E-commerce website has surely become an important element for reaching out to your potential customers and serving them as and when they want.

  • Owning your brand means owning the customer
  • Diversity: Give Omni-Channel experience with reduced risk
  • Encourage loyalty and brand recognition
  • Increased marketing opportunities
  • Reduce cost per sale with your own store
  • Improved search marketing
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    If you’re just starting a business, an ecommerce site can give you a worldwide market and brand recognition before you even open a physical store.

    There are three main types of ecommerce platforms to choose from, which suit different kinds of businesses and have different functionality. Here’s what you need to know:
  • Open source
  • Saas
  • Headless commerce
  • As the name suggests, open-source platforms offer their source code freely to everyone who wants to use it. It’s free to install and endlessly customizable. However, open-source platforms usually require advanced coding knowledge to use properly. Security breaches are also a concern, and users often need to hire people dedicated to maintaining the security, which may end up costing more than a subscription to another type of platform.

    SaaS, or Software as a Service, is an ecommerce platform that’s offered as a subscription service. These systems are generally easy to use, scalable, and have robust security. As they’re designed specifically for ecommerce, they can handle the logistical processes, like checkout and payment processing.
    Pricing is a concern with SaaS, as there’s a monthly subscription fee, transaction fees, and expenses for plug-in apps. Some services may also have restricted branding, which limits your creativity when designing. Sites built on Wix, for example, have “powered by Wix” at the bottom of the screen, so not only are you promoting your brand, but you’re sharing the spotlight with Wix. Premium services usually give you more leeway to create a look and feel that reflects your brand, alone.

    Headless commerce keeps the shopping cart and display layer of ecommerce sites separate. This means you can use a content management system (CMS), digital experience platform (DXP), progressive web app (PWA) or other technology on the frontend and power that with an ecommerce engine on the backend.

  • Website performance
  • Traffic capacity
  • Mobile optimization
  • Secure payments and data
  • BigCommerce is a SaaS solution that’s known for being scalable. It has 24/7 customer support, with priority support available for large accounts. There are plenty of built-in features. Multi-layered security keeps data safe, and local payment methods bring in customers from around the world. BigCommerce supports headless, so brands can deliver API-driven experiences through a CMS, DXP, application, device, or custom front-end — with BigCommerce powering the commerce engine.
  • Shopify is another SaaS solution that’s fully hosted and known for being quick and easy to set up. They have an extensive range of plug-ins, but if you need to use a lot, the price can quickly add up. Shopify can handle a high number of transactions per minute, so it can easily cope with traffic spikes.
  • Magento is a self-hosted solution, so you have total creative freedom; however, you need someone with coding knowledge to take full advantage of the platform. There’s a wide choice of integrations, and it can handle instant purchases and product suggestions.
  • WooCommerce is an open-source WordPress plug-in, so it’s free to install. It’s generally used by those with an existing WordPress site. WooCommerce is flexible, has limitless customization, and industry experts audit its secure code.